Mendful is building on-demand, human-forward + AI-supported conflict resolution as everyday relational infrastructure. We run paid training cohorts and 1-hr intro workshops while preparing for platform launch and early B2B pilots. We’re seeking a highly organized, proactive Executive Assistant to serve as the operational backbone of the organization and a trusted partner to the CEO (and CMO). ​ This is a hands-on, systems-oriented role for someone who loves turning complexity into clarity. With a methodology rooted in Nonviolent Communication, Convergent Facilitation, and somatic practices, Mendful delivers fast and profound solutions to interpersonal conflicts in under two hours. The mission of Mendful is to foster a cultural shift from division and polarization toward genuine dialogue, repair, and collaborative relationships. Role overview This is a full-time remote leadership role for a strategic, hands-on CMO who can build from zero. You will own brand, growth, customer acquisition, storytelling, partnerships, and go-to-market strategy. You won’t inherit a large team or big budget. You’ll help create both. ​ You’ll work directly with the founder/CEO and leadership team to shape how Mendful is positioned, who we reach first, how we grow efficiently, and how we become the trusted name in modern conflict resolution. Compensation: equity-based until funding closes, with transition to salary thereafter. What you’ll own • Build and lead Mendful’s overall marketing strategy • Define positioning, messaging, and category leadership • Design low-cost, high-creativity growth systems • Drive customer acquisition across organic, partnerships, referrals, PR, and paid channels over time • Build content engines across video, social, email, and thought leadership • Create measurable funnels for awareness, conversion, retention, and referral • Lead brand awareness and public relations efforts • Develop early enterprise/B2B pipeline support with founder • Recruit and lead future internal and external marketing talent ​ Who you are • Proven builder who has grown a startup, early-stage company, or challenger brand • Strategic thinker who also executes quickly amd gets the amount of hands-on work needed for a startup • Strong storyteller with excellent instincts for messaging and audience psychology • Comfortable with ambiguity, iteration, and fast-moving environments • Data-informed and obsessed with learning what actually works • Excited by mission-driven work with large market potential • Strong collaborator who can partner closely with founder, product, and operations ​ Especially valuable experience • Consumer marketplace, two-sided marketplace, coaching, wellness, SaaS, or trust-based services • Community-led growth or creator-led growth • Viral/social content systems • PR and thought leadership launches • Early-stage fundraising narrative support ​ Why this role matters Conflict is everywhere. Most people have no easy place to turn when relationships or teams break down. Mendful aims to change that. This is an opportunity to help build a meaningful company in a massive, underserved market — and shape a category that should exist. ​ Ideal candidate mindset You  get the value of Mendful, and are ready to jump in and building something real, valuable, and lasting. You want ownership, impact, and the chance to create outsized value early. You're ready, willing, and able to both be a thinking partner, and also share the everyday work